if it does not generate positive impact, then it does not count.

Rodrigo Vega CMO & CoFounder eGreen Limited UK.

if it does not generate positive impact, then it does not count.

Spanish version here

Until recently, the vision of generating an impact did not require positive elements in the development of society and the care of the planet, being the priority focus the generation of an impact on sales, profits and development in pursuit of a consumer economy. However, today that same search for impact in this economic development has forced us to include two spectrums that were not previously a priority or required in an organization or company: care for the planet and sustainable finance, which aim to change the matrix of the global economy.

In the last 20 years, technology has accelerated development to such an extent that we can now question through technological data and science, what and what is the positive or negative impact, as well as what does not generate impact. With this, we can highlight the actions that can leave a legacy of improvement or those that do not contribute anything. Here are my first questions: Do you want to leave a legacy? What could be your contribution? 

This acceleration of technological innovation allows us to include KPIs and clear results of positive impact on the management of people, organizations and/or companies, which together with scientific development, allows us to address complex and broad problems such as the climate crisis, in both environmental and financial areas, which today are more interconnected than before within the global economy.

Today there are tools to generate a new dynamic, focusing on positive impact and achieving the goal of a new sustainable economy.

I am part of those who want to contribute, care and generate a positive change in our planet and society, creating technological solutions directly in the areas of environment and green finance. Our purpose is to use technological and scientific development to accelerate the reduction and capture of carbon through a platform that provides a measurable positive impact on management and finance, thus achieving the goal of a new global sustainable economy, which is very different from just wanting to comply with environmental rules and regulations.

Our vision is to use this technological acceleration for the environment, so we have developed a platform that generates a cumulative, measurable and verifiable impact throughout the entire flow of carbon footprint management, from measurement to reduction, offsetting and green finance. This platform is aimed at fostering a shift in the global economic matrix towards a sustainable economy that allows us to continue to develop our full potential as a human species without destroying our planet.

However, the first step to generate these positive changes is the most difficult one: it is the decision to start measuring the carbon footprint, since what is not measured cannot be improved, let alone see positive results. In this decision, there are always one or more motivators and change generators, also known as "positive innovators" within their area of professional development, who can generate this transformation. Can you be one of them? Of course we can! We all can.

This is the paradigm shift we seek to accelerate by delivering the necessary tools with technology and science, with the objective of generating measurable positive impact in all carbon footprint and green finance management. Because what cannot be measured, cannot generate positive impact. Do you have or do you have positive impact KPIs? Do you measure your carbon footprint? Do you have positive impact goals? If you don't have them, why not start setting them now! This is the future and you can contribute.

Rodrigo Vega

CMO & CoFounder eGreen Limited UK.